Mormaii — one of Brazil’s most iconic sports lifestyle brands — launched a sunglasses model designed exclusively for fishing, blending style with high performance. To amplify the launch, the brand teamed up with FishTV — Latin America’s leading fishing channel, renowned for its unique mix of expert content, entertainment, and environmental awareness.

I created the visual assets for the campaign, channeling the adventurous spirit of fishing into a bold, modern, and immersive design. The result was a visual narrative that seamlessly combined Mormaii’s signature aesthetic with FishTV’s authority in the segment — speaking directly to those who truly live the sport.