BYCOOL – Style that Doesn’t Play it Safe
Dynamic, creative, and unapologetic. BYCOOL is a Brazilian footwear brand that dares to be different. Bold, playful, and effortlessly cool, the brand is known for its colorful drops, unexpected combos, and deep connection to street culture. BYCOOL doesn’t follow trends, it sets them.
I created a variety of visual assets for BYCOOL's social media channels, including static posts, animated graphics, and product-focused reels. The work explored dynamic compositions, strong contrasts, and playful motion to reflect the brand’s energy and bold attitude. Each piece was designed to catch the eye, break the routine, and keep their digital presence as fresh and expressive as their shoes — a creative playground where design meets street energy.
Dynamic, creative, and unapologetic — BYCOOL is a Brazilian footwear brand that dares to be different. Bold, playful, and effortlessly cool, the brand is known for its colorful drops, unexpected combos, and deep connection to street culture. BYCOOL doesn’t follow trends — it sets them. I created a variety of visual assets for BYCOOL's social media channels — including static posts, animated graphics, and product-focused reels. The work explored dynamic compositions, strong contrasts, and playful motion to reflect the brand’s energy and bold attitude. Each piece was designed to catch the eye, break the routine, and keep their digital presence as fresh and expressive as their shoes — a creative playground where design meets street energy.
