Lover’s Club – A Y2K Valentine Editorial
For Valentine’s Day, I developed the visual concept and campaign materials for Lunara, exploring an early-2000s aesthetic with a playful retro-pop twist. We incorporated elements that evoke the nostalgia of the era, playfully embracing its iconic style, and even the delightful “cheesiness” of being a hopeless romantic in your teenage bedroom.
The theme "Clube das Românticas" (“Lover´s Club”) guided the entire creative direction — a tribute to love stories and the over-the-top romanticism of that decade.
The result was a visually engaging editorial that blends nostalgia with a fresh, modern touch, creating a unique, fun, and reference-filled atmosphere. A campaign designed to celebrate love in a lighthearted, stylish way, strengthening the brand’s connection with its audience through identity and emotion.
Campaign extended into a 2.0 edition the following year due to strong performance
For Valentine’s Day, I developed the visual concept and campaign materials for Lunara, exploring an early-2000s aesthetic with a playful retro-pop twist. We incorporated elements that evoke the nostalgia of the era, playfully embracing its iconic style — and even the delightful “cheesiness” of being a hopeless romantic in your teenage bedroom. The theme "Clube das Românticas" (“Lover´s Club”) guided the entire creative direction — a tribute to love stories and the over-the-top romanticism of that decade. The result was a visually engaging editorial that blends nostalgia with a fresh, modern touch, creating a unique, fun, and reference-filled atmosphere. A campaign designed to celebrate love in a lighthearted, stylish way, strengthening the brand’s connection with its audience through identity and emotion.
